Where Has American Girl Been? (Budget Cuts, Lowered Quality, +)

So we've all probably noticed American Girl hasn't had any recent product launches after the batch of McKenna and Hiking stuff that was launched in March 2012. American Girl has had over 5000 emails complaining about over priced products and products not being as good quality as they used to. One of customers most asked questions is: Is American Girl on a budget cut? 

The answer is probably no. However, American Girl makes up to $100,000,00 a year on doll products and books. Dollar after dollar adds up to a lot. Over $100,000 is made a month from American Girl but there is still a cut on how many customers they've lost this year. 

Here's the explanation:

70% of American Girl's customers are adults between the ages of 20-60+ purchasing products for their children or grandchildren. Adults and seniors don't usually seem to have an issue with the price when buying toys for their kids. Usually the grandparents will get doll stuff for their grandchildren which is a lot of money especially during Christmas and Holiday times.

30% of American Girl's customers are children between the ages 8-18 purchasing products for themselves. Children 8-13 probably give the money to their parents and then their parents pay for the product. This age range of 8-18 all save up their own money and recently with the prices spiking up, many kids and teens aren't able to purchase the items due to a high price because kids and teens don't make money easily as adults and seniors.

Another reoccurring issue is American Girl's quality and what they're offering for it. 

Here is a price chart of ranges for different products:

Doll Outfits  $20-$38

Doll Accessories - $8-$150

Doll Furniture - $38-$349

Doll outfits are the most bought products from American Girl dis-including the dolls. Outfits are usually no more than $38 a piece and they tend to be more than human clothes! Some American Girl outfits are worth it but some are ridiculous.

You can also get outfit sets that add up to over $60 a piece.

What do you think of American Girl's prices and quality? As always, thanks for reading!